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Bill grew up on a sheep and dairy property at Benalla in northeast Victoria. After selling his property in Victoria in 1969, he brought a dairy farm at Beaudesert, in Queensland in 1972.

Bill’s rural experience provided a solid background for a career change which saw him move from primary producer to sales representative in the stock feed industry. Over the next 18 years, Bill worked in animal nutrition, in Queensland and in northern New South Wales.

In 1993, Bill successfully applied for the founding position of General Manager with Performance Feeds. This position saw him combine the management of the company with sales, where his target area was southern Queensland and New South Wales.

In 2009, after 15 years, Bill retired from the role of general manager of the company and now works part time as a director of Performance Feeds.